The new video on the homepage at LoveShift shows a powerful dynamic associated with thinking - how perception affects behavior. A French company changed how people looked at fruits and vegetables which were not "normal" in shape and coloring.
The result: Along with a 30% savings, they shifted the way buyers saw (and purchased) the produce. The stores got a huge boost in sales. The media got on board. The idea "went viral." And a "ton" of good, useful food was not thrown out.
This is a great example of how, when perception changes, behavior follows.
The question is: how can we learn from this and apply it to other areas of social behavior? Women's rights. Racism. Water usage. Terrorism. War.